Social media platforms and content sharing websites offer tremendous value, yet they are also abundant and riddled with problems, issues, flaws, pain points, and annoyances. With growing choices and splintering options, users join and belong to numerous platforms to fulfill and satisfy their speckled social, business, content, creative, media, connection, storage, sharing, community, and networking needs. But to achieve all of users’ desired needs, wishes, wants, and nice to haves, there hasn’t been one platform in the kaleidoscope mix that has effectively delivered in all categories.
This isn’t to suggest that there needs to be an umbrella platform that caulks the gap and supplies everything for everybody. However, for those seeking better time management, efficiency and effectiveness with their social internet endeavors, integrity, and a central, secure, and safe portal to hold and share what’s truly relevant, essential, and important, while aligned with being the change *and* taking action, — the search continues.
Existing platforms provide their unique flavor, their visionary contribution to the digital realm, and engage their eclectic users within the constraints of their distinct offerings. Each of the prevailing social media platforms have their limits of features, capabilities, technology, market, added value, bells and whistles, and scope. Some social media platforms have cool feature sets and seamless designs, while others offer a cluttered and noisy interface. Some have most of the desired package tools and community engagement, but miss the mark on privacy, censorship, reach, algorithms, functionality, relevance, or usability. While others have lost their zest and appeal and gradually become antiquated with each newer shinier platform.
What drives users to join and stay, or bail and flock? What keeps users engaged, interested, and loyal? Why do people gravitate towards certain social media companies, functions, and products? This Social Media Use 2018 study published by the Pew Research Center for Internet and Technology provides insight and addresses social media trends and demographics.
Does critical mass determine if a social media platform will be widely accepted, relevant, valuable, and worthwhile? Does it start out as trickles of interest, then a rolling boil, then a tipping point in critical mass, leading to full migration and popularity? How much does the quality of users over the quantity matter when utilizing a network?
Current 2018 marketing statistics reveal fascinating consumer behaviors regarding content marketing, social media, video marketing, advertising, and more. Companies pay enormous amounts to marketing research agencies to track digital trends, consumer behaviors, and dollars spent.
However, despite all the data collected and everything we’ve learned about how people use social media, much of social media falls flat. The existing structure and design of social media platforms, when primarily used as giant advertising vessels for mega-corporations and propaganda machines for governments, have become painful to be apart of and witness. The way in which social media networks and these public forums have been co-opted and manipulated is disgusting and the tolerance for social media to continue to be used and abused this way is sharply shrinking. The commodifying of our data and our lives has also run its course. And let’s not forget the rampant outrageous censorship. Have we had enough of being rats in their wicked wheel of misfortune and maze? Has anyone else noticed we have been circling around the drain for too long?
Isn’t it time for the masses to crack the code, break the mold, break down the systemic dysfunction, detach from the dependence, the addiction, and commodification of one’s data and info? For real this time! What are you waiting for?
Are you waiting for a decentralized platform, a truly independent utility, — built using blockchain? An outlet to freely share content that you’ve created with whom you choose – no-holds-barred? Customizable to meet your needs? No advertising?! A secure vault to store, save, catalogue, and organize all of your data, media, files, publications, photos, videos, and other media creations? A streamlined way for you to leverage what you create and design, with the ability to not only share, but monetize your intellectual property and ideas? A platform that encourages activism, advocacy, and taking action? Are you waiting for a platform where you can host and be apart of groups without the fear that the group will be removed and deleted for some mystery reason?
The founder of Medel.la was waiting for all of these capabilities and much, much more — out of pure necessity and identifying where the holes are, but also in anticipation of our vanishing freedom of speech and the corporate take-over of the existing platforms. Why wait when one can create?! This is what stepping up for the people looks like. This is what innovating from insight, inspiration, and leadership looks like. This is what empowerment looks like.
Let’s bring our creative juices, our unbridled spirits, our bold and wild ideas, and our open hearts to this creative cutting-edge collaborative venture. Be apart of what it feels like. Join the Sphir of influence and get ready to crack the social media mold, shape your own experience, and drive it forward.
Be a catalyst for change! Stay connected to receive pre-launch updates, by signing up on Medel.la (name change coming soon!)!
~ Melissa A. Curtin